Members of the Recreation Vehicle Dealers Association (RVDA) have singled out Winnebago Industries Inc. for RVDA’s Quality Circle Award for the 10th year in a row.
Joining the Forest City, Iowa, motorized manufacturer as being among the top tier of OEM’s in terms of quality products and services in the RVDA Dealer Satisfaction Index (DSI) were K-Z RV, Shipshewana, Ind.; Lance Camper Mfg. Corp., Lancaster, Calif.; NuWa Industries Inc., Chanute, Kan.; Sunline Coach Co., Denver, Pa.; Newmar Corp. Nappanee, Ind.; and Tiffin Motor Homes Inc., Red Bay, Ala.
TrailManor Inc., Lake City, Tenn., received special recognition, but not enough TrailManor dealers participated for the company to receive the Quality Circle Award.
The award is presented to manufacturers who receive the highest ratings in a dealer satisfaction survey taken by RVDA. For an RV builder to qualify, a minimum of 15 of a specific manufacturer’s dealers are required to participate.
Winnebago is the only company to receive the award each year that it has been presented. “We consider the DSI survey to be a critical measurement tool for the quality of our products, our sales and service programs and our manufacturing processes,” said Winnebago Chairman and CEO Bruce Hertzke. “The survey provides us with an important annual benchmark.”
Joe Bucara, president and COO of Sunline Coach, said the towable manufacturer’s attention to warranty issues and measuring consumer concerns were among the reasons Sunline received the Quality Circle Award for the fourth year out of the last five.
“We respond to all claims and we handle them diligently and in a timely fashion,” Bucara said. “And we watch Internet chat rooms all the time. We get a lot of input from customers with regard to performance, and we survey a portion of our customers, not only on how we are doing and about our products, but what they are looking for from us.”
RVDA’s Quality Circle Awards will be presented Nov. 29 from 5-7 p.m. at a reception in the Derbyshire Room at the Executive West Hotel in Louisville, Ky., on the eve of the 43rd Annual National RV Trade Show at the Kentucky Exposition Center.