In its ninth year, the PIE award recognizes those motorhome dealers with the best market share penetration within their basic trade area (BTA).
Twelve Winnebago and Itasca dealerships were recognized in three market categories from both the East and West regions. The categories are defined as basic trade areas with 99 or fewer annual retail registrations, 100-199 annual registrations and greater than 200 registrations.
Following are this year’s PIE award winners as ranked by market size from smallest BTA to largest BTA:
Winnebago – Western Region
Affinity RV, Prescott, Ariz.
La Mesa RV Center, Tucson, Aiz.
La Mesa RV Center, Davis, Calif.
Itasca – Western Region
Guaranty RV Centers, Junction City, Ore.
Olathe Ford RV Center, Gardner, Kan.
Camping World RV Sales, Wood Village, Ore.
Winnebago – Eastern Region
US Adventure RV, Davenport, Iowa
Camping World RV Sales, Calera, Ala.
Camping World of Ft. Myers, Ft. Myers, Fla.
Itasca – Eastern Region
Flagg RV, Uxbridge, Mass.
La Mesa RV, Port St. Lucie, Fla.
La Mesa RV Center, Ft. Myers, Fla.
In addition to the PIE award, 102 dealers have also been honored with the Circle of Excellence award in recognition of their excellence in customer satisfaction, as it relates to the customers’ sales and service experience with the dealer.
The company has also presented top sales awards to Winnebago, Itasca, Winnebago Touring Coach brand motorhome and Winnebago and SunnyBrook dealers in the United States and Canada as well as top rental dealer and new Winnebago and Itasca motorized dealers of the year.