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Investors can now buy Winnebago Industries Inc. common stock directly from the company over the Internet for only $2 per transaction, the motorhome manufacturer announced Tuesday (Nov. 7).

Winnebago shareholders can also use their cash dividends to automatically buy more Winnebago stock.

The transaction fee for child custodial accounts is only $1, according to the company.

The new program allows individuals to buy Winnebago stock and re-invest their dividends “without having to go through the time and expense of setting up a traditional direct stock plan,” said Bruce Hertzke, chairman, president and CEO.

Working with Winnebago to make the direct stock purchases possible is Netstock Corp., which created the ShareBuilder service.

Previously, corporations had difficulty servicing individual investors in a cost-effective manner, said Jeff Seely, CEO of the Bellevue, Wash.-based Netstock Corp.

But under the ShareBuilder program, securities are held in “street name,” which saves issuers such as Winnebago $4 to $6 per shareholder annually by lowering administrative transfer agent costs, he said. “ShareBuilder helps companies achieve the goal of building a strong, less volatile individual investor base at no cost and without maintenance hassles,” Seely added.

Investors interested in buying Winnebago stock through the ShareBuilder program can do so by going to the investor relations portion of Winnebago’s Web site. The address is www.winnebagoind.com/investor_relations.htm.