Winnebago Industries Inc. is forging a distinct new market for compact, fuel-efficient motorhomes. The Forest City, Iowa-based company, which is hosting its annual Dealer Days in Las Vegas this week, reported that it owns a 43.2% market share in calendar 2014 for this segment.
“We define a compact motorhome as any Class A, B or C product with a narrow-width body (90 inches) and is under 26 feet in length,” said Russ Garfin, Winnebago product manager, in a press release. “Essentially that comes down to new product offerings in which Winnebago has taken the lead.
“New chassis selections in the past decade such as the Mercedes-Benz Sprinter and Ram ProMaster, have provided Winnebago the opportunity to create innovative new products that meet the needs of a growing customer base. The compact motorhome category has grown an amazing 83.3% since 2006, while the motorhome industry as a whole has declined by 32.1%. Our new products have really sparked a growing trend of buyers who want to enjoy the RV lifestyle, but also want an easy-to-drive, fuel-efficient and highly maneuverable full-featured motorhome.”
According to Statistical Surveys Inc., 5,441 motorhomes were retailed in the compact motorhome category in calendar 2014, 2,382 (43.8%) of which were Winnebago motorhomes. Since 2006, 27,939 have been retailed in the compact motorhome category, 13,750 (49.2%) of which were Winnebago products.
Winnebago products that are included in the compact motorhome category include the Class A Via and Reyo, Class C View, Navion, Trend and Viva, and the Class B Winnebago Touring Coach Era and Travato.