> SUBSCRIBE FOR FREE! 

For the first time in recent memory, a company other than Fleetwood Enterprises Inc. was the retail market share leader in the combined Class A and Class C motorhome category.
Winnebago Industries Inc. was the retail market share leader in combined Class A’s and C’s during the full year 2001 with a 19% share, according to the Forest City, Iowa-based company, which cited Statistical Surveys Inc. data.
“I believe we have the best dealers in the industry and they’re doing a fantastic job of selling and servicing our products in the marketplace,” said Jim Jaskoviak, vice president of sales and marketing. “Our proven partnerships with our network of dedicated and professional full-service dealers has been instrumental to our success in 2001.”
Fleetwood slipped to No. 2 in the combined Class A and Class C category with a 17.2% retail market share, and Monaco Coach Corp. was No. 3 with a 15% share.
In 2000, Fleetwood was No. 1 in the combined Class A and Class C category with a 21.5% market share, followed by Winnebago at 17.1% and Coachmen Industries Inc. at 11.3%, according to Statistical Surveys.
Winnebago’s wide margin of leadership in the Class C motorhome category explains why it also became the leader in the combined Class A and Class C category last year.
Winnebago units accounted for 25.2% of all Class C’s sold retail in 2001, followed by Thor Industries Inc. at 17.4% and Coachmen at 16.8%.
In Class A’s, Monaco was the leader in 2001 with a 20.4% retail market share, followed by Fleetwood at 18.7% and Winnebago at 16.6%.