Sam Jefson cropWinnebago Industries Inc. announced Sam Jefson as public relations specialist. Jefson is assuming PR duties from Sheila Davis, who is retiring from the company.

In his new position, Jefson is responsible for public relations functions, such as media and community relations, test drives, product promotion and product placement opportunities, the company said in a press release.

“Sam has extensive writing experience which is vital to working in the public relations field,” said Kelli Harms, Winnebago’s marketing and sales promotion manager. “He is a great addition to Winnebago and we are excited to have him on our team.”

Jefson, 26, was previously employed by the Forest City (Iowa) Summit and the Faribault County Register in Blue Earth, Minn. as a reporter. A graduate of Forest City High School, he holds a bachelor of arts degree in public relations from the University of Northern Iowa, Cedar Falls.

Jefson and his wife, Jessica, live in Forest City with their son, Lane.