Winnebago Industries Inc.’s order backlog now is 100% larger than it was at this time a year-ago, according to Bruce Hertzke, chairman, president and CEO.
Hertzke provided the backlog update a few days after the conclusion of the company’s Dealer Days gathering in Las Vegas where Winnebago Industries’ 2003 models were introduced.
Representatives of 200 RV dealerships and a total of 700 dealership personnel attended Dealer Days.
Winnebago Industires builds Winnebago-, Itasca-, Rialta- and Ultimate-brand motorhomes. Dealer Days ended Wednesday (July 31).
“Although results of the event are not yet complete, we anticipate that sales order backlog levels as a result of orders taken at the event, will continue to keep us at levels 100% above orders on hand at this time last year,” Hertzke said.
Winnebago also introduced a new program, Trip Saver Fast Track Parts, during Dealer Days. The program “guarantees in-stock warranty parts ship directly to the dealer at no charge within 24 hours,” according to the company.
Additionally, the company introduced the 20/20 Vision award to honor the Winnebago, Itasca, Rialta and Ultimate dealers who will service Winnebago Industries motorhomes that were purchased from different dealers. The award is intended to benefit RV enthusiasts who need service on their rig when they are on vacation a long distance from home.
During its recently completed Dealer Days, Winnebago recognized 144 winners of the 20/20 Vision award. Those dealers had provided 20% of their warranty service, or assisted 20 traveling Winnebago Industries motorhome owners who purchased their rig from another dealer.