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Winnebago Industries Inc. retained its retail market share leadership position in the combined Class A and Class C motorhome category in 2002, the Forest City, Iowa-based company announced today (Feb. 12).
Winnebago had a 20.4% share of the combined Class A and Class C category in 2002, up from 19% in 2001, the company reported, citing Statistical Surveys Inc. data.
Winnebago is the motorhome sector leader by virtue of leading the Class C market by a significant margin. The company had a 26% share of the Class C retail market in 2002, compared with 25.2% in 2001.
No. 2 in Class C’s during 2002 was Thor Industries Inc., which sells Class C’s primarily under the Four Winds, Chateau and Dutchmen brand names. Thor had a 16.1% share of the Class C market in 2002, compared with 17.5% in 2001, Statistical Surveys reports.
The other members of the Top 5 in Class C’s for 2002 are Coachmen Industries Inc. at 13.2%, Gulfstream Coach Inc. at 10.7% and Fleetwood Enterprises Inc. at 10.1%.
Meanwhile, Winnebago was No. 2 in Class A’s in 2002 with an 18.1% retail market share, compared with 16.6% in 2001, according to Statistical Surveys.
Fleetwood, builder of the Bounder, Southwind, Pace Arrow and several other brands, was No. 1 in Class A’s last year with a 20.8% retail market share, compared with 18.7% in 2001.
The other members of the Top 5 in Class A’s in 2002 were Monaco Coach Corp. at 18%, Coachmen at 6.3% and Newmar Corp. at 6%.