Winnebago Industries Inc. has teamed with McDonald’s restaurants and Walt Disney Pictures to help promote the Disney film “Dinosaur.”
Customers at 13,000 participating McDonald’s restaurants who play the “Hatch Match and Win” game could win one of two Winnebago Adventurer-brand motorhomes that are being offered as major prizes.
The three companies are ideal partners, according to Roger Martin, Winnebago’s director of marketing. “When families think of quality films, they think of Disney. When families think of affordable dining, they think of McDonald’s. And when families think of family travel and recreation, we want them to think of Winnebago Industries motorhomes,” he said.
The Adventurer logo and photo, and the Winnebago logo, now appear on McDonald’s carryout bags, drink cups, french fry boxes and point-of-purchase displays at the 13,000 McDonald’s locations in the U.S., Martin said.