Winnebago Industries Inc.’s travel trailers were up 56.8% in market share and 69.9% in unit sales for January when compared to the same month last year, according to a report by Statistical Surveys Inc. (SSI).
Based on that data, Winnebago was the fastest growing of the top 10 travel trailer manufacturers in the month of January, according to a press release.
According to Vice President and General Manager Scott Degnan, the growth is a culmination of three major factors:
- Winnebago’s renewed focus on the towable market started with an emphasis on skilled personnel. Once experienced management leaders were in place, operations, engineering, manufacturing, and sales could all operate efficiently.
- Winnebago’s dealer network is now stronger than ever, according to Director of Sales and Marketing Mark Gerber. Winnebago dealers have experienced what Gerber calls “a taste of retail success,” which has spurred more sales. Dealers realized that the Minnie Family has a great value offering and were willing to stock more,” he added.
- Streamlining the product offering meant a complete rebranding of Winnebago’s towable products. All Winnebago branded travel trailers and fifth-wheels have united under the “Minnie” name forming what Winnebago calls the “Minnie Family.”
Aside from a unified name, the “Minnie Family” embodies a standardized construction process on all Minnie branded products including 5/8-inch tongue and groove plywood flooring, Noble Classic gel coat fiberglass sidewalls, and a high-strength, low-alloy prime steel NXG frame.
Other features of the Minnie Family include two interior décor options, eight exterior colors, and upgraded standard features throughout, all of which have simplified the purchasing process for customers.