Winnebago logoWinnebago Industries Inc. received the coveted Quality Circle Award a record 14th straight year, the company noted today (Nov. 6) in a news release.

The honor, bestowed by the Recreation Vehicle Dealers Association (RVDA), was announced earlier this week. The Forest City, Iowa-based motorhome builder is the only RV company to receive the award every year since its inception in 1996. Winnebago’s Itasca brand  received honorable mention. These awards are scheduled to be presented at a ceremony on Nov. 30, the day before the start of  the 47th Annual National RV Trade Show in Louisville, Ky.

“It is a tremendous honor for us to receive the Quality Circle Award again this year,” said Bob Olson, Winnebago chairman, CEO and president. “To have earned this award since 1995, an accomplishment no other motorhome or travel trailer manufacturer in the industry has been able to attain, is a real tribute to the hard work and diligence of our employees who are dedicated to building high quality products, while providing first-class programs and services to our dealer partners.”

The Winnebago and Itasca brands were both recognized for scoring 80% or above in overall dealer satisfaction as measured in the Dealer Satisfaction Index (DSI) survey conducted by RVDA. The Itasca brand, however, received fewer than the necessary 15 dealer responses needed to receive the full award status, instead, receiving honorable mention.

The DSI survey, which determines the Quality Circle Award winners, rates manufacturers’ performance in eight core areas: sales support, sales territory, vehicle design, vehicle reliability/quality, competitive price/value, parts support, dealership warranty support and overall dealer communications.

“Our dealer partners are our first-line customers, and as such, it is imperative we understand all their needs,” said Olson. “We believe the DSI survey to be an extremely vital tool for the measurement of the quality of our products, our sales and service programs and our manufacturing processes, providing us with an important point of reference as to how our dealer partners perceive the quality of Winnebago Industries’ products and services. We are truly honored by the continued confidence shown by our Winnebago and Itasca dealer partners in Winnebago Industries and wish to thank them for this prestigious award.

“We would also like to thank our employees for their diligence in ensuring that every Winnebago Industries motorhome, program and service provided is of the highest quality. We are off to a great start with innovative new 2010 Winnebago Industries products and will continue to strive to have the most innovative and highest quality products, services and support for both our dealer partners and retail customers.”