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Woodall Publications Corp. recently launched its new business-to-business website, designed to act as an informational forum for the campground sector while also allowing vendors to interact with related businesses in the RV industry.
Currently the site, www.woodalls.biz, offers a breaking news section with articles provided by Woodall’s Campground Management along with an online version of the Woodall’s/ARVC National Occupancy Survey. The report, which is available to participants in the survey, provides operators with targeted demographic information to help promote and grow their businesses.
Additional features that will be added to the site include extensive product and vendor listings as well as online forums.
“It’s a great way for campgrounds, dealers, vendors and distributors to connect with one another by sharing their success stories, asking questions of their peers and soliciting ideas,” said Genevieve Branco, Woodall’s online marketing manager.
Other planned features include:
• Access to Woodall’s monthly eMarketing Newsletter, providing helpful marketing tips to campground owners and other RV industry professionals seeking to strengthen their business base.
• Woodall’s newest covers & graphics will be available for downloading along with information on the Woodall’s affiliate program and Woodall’s advertising programs.
• A business-to-business forum and question of the month and a special module for advertisers to upload ready artwork.
Woodalls.biz will be supported by advertising revenue, and vendors will have opportunities to place ads online or in the Woodall’s publications of their choosing, including the national and regional campground directories, buyers guide, Woodall’s regional newspapers and Woodall’s Campground Management.
Woodall’s, currently celebrating its 70th year, already operates a consumer-oriented website at www.woodalls.com. Woodall’s is a business unit of Affinity Group Inc., parent to RV Business and RVBUSINESS.com.