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Being “100% focused on underserved niche markets” explains why Workhorse Custom Chassis LLC, a builder of motorhome, bus and walk-in delivery truck chassis, has been successful so far, according to Andrew Taitz, the company’s chairman and CEO.
Workhorse, which purchased General Motors’ entire P-Chassis series during January 1999, completed its 50,000th chassis last week at its manufacturing complex in Union City, Ind., Taitz said.
“We’ve had a significant impact on the markets we serve,” said Tom Frey, president of Workhorse. “Our improvements to the General Motors P Series product have given the RV customer more power with better ride and handling.”
Workhorse now is the leading supplier of gasoline engine Class A motorhome chassis and Frey said, “Our all-new heavy-duty W Series chassis firmly established our ‘value/performance’ position, meeting the demand for bigger, more powerful units. We simply listened to what RV customers wanted and responded with the products they demanded.”
Workhorse, headquartered in Highland Park, Ill., recently announced it is entering the diesel engine Class A motorhome chassis business. The company’s new R Series diesel pusher chassis positions Workhorse to compete in the diesel segment, which accounts for 40% of all Class A motorhome sales.
“This 50,000-unit milestone is a tribute to the vision of Andrew Taitz and the hard work of our employees,” Frey added. “We’ve succeeded because we made the commitment early on to give customers the best value and best service possible.”