Year-to-date revenues for the Yogi Bear’s Jellystone Park Camp Resorts were up 11 percent as of early November, compared to the same period last year, according to Dean Crawford, senior vice president of Leisure Systems Inc., of Milford, Ohio, which oversees Yogi Bear parks across the country.
“We do well because we’re not just a campground. We have other profit centers,” Crawford said of the family-oriented campground chain, whose parks often include water slides, water playgrounds, miniature golf courses, game rooms, bike and golf-cart rentals as well as stores that include Yogi Bear-themed merchandise.
Yogi Bear park operators were informed of the strong revenue performance of their 70-unit campground chain during Leisure Systems’ annual symposium for park operators, which took place Nov. 3-6 at the Northern Kentucky Convention Center in Covington.
The symposium, which attracted representatives from more than 60 Yogi Bear parks, included numerous educational seminars as well as a keynote address by Ruby Newell Legner, a nationally known motivational speaker who co-authored the 2001 book, “Motivational Leaders: Strategies and Wisdom from America’s Top Professional Motivators.”
Awards were also presented to outstanding Yogi Bear parks during the symposium, including the following:
* Camp Resort of the Year: Eureka, Mo.
* Facility of the Year: Warrens, Wis.; Gatlinburg, Tenn.; and Gardiner, N.Y.
* Entrepreneur of the Year: Warrens, Wis. and Toronto, Ontario.
* Operator of the Year: Larry Ladd, Pierceton, Ind., and Cindy Keinath, Frankenmuth, Mich.
* Jim Webb Spirit Award: Mike and Gina Lenhard, North Hudson, N.Y.
* Franchise System Inspection Leader (“The Carroll Award”): Frankenmuth, Mich.
* Maple Leaf Award: Tim O’Rourke, Toronto, Ontario.
* Chairman Award: Maurice Jr. and Me-Me LeBlanc.
Special recognition was also given to Kathy Palmeri, co-owner of the Yogi Bear park in Estes Park, Colo., and chairman of the National Association of the RV Parks and Campgrounds (ARVC), for her service to the industry and representation of the Jellystone franchise system.
The symposium included a two-day trade show with more than 70 vendors, including Conestoga Log Cabins, Lebanon, Pa.; Evergreen USA, which markets campground insurance through International Insurance Services of Lewiston, Me.; Gerber Manufacturing, a Madison, Wis.-based table manufacturer; LCN Outdoors, a Windsor, Conn.-based retailer; Mission Management of Ontario, which markets the Campground Manager software system; Ottomanelli, a New York, N.Y., campground deli service; Park Cabins Inc., a Cairo, Ga., park-model builder; and RV Park Hookups of Williamsburg, Va.